Salud

NYSoH CRC



Objective: To increase awareness of the importance of colorectal cancer screening

Tactics:
Mundial Group branded content sponsorship
– Integrated sponsorship of premium video environment, across sports, lifestyle, and wellness

Full page media takeover of Mundial Group sites
– 728×90 and 300×250 IAB units

In-stream premium video with pre-roll
– Pre-roll, mid-roll, and post-roll around content

Note: All creative is FPO

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